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Privacy Policy

At Aquareveal, we are committed to protecting your privacy. Our Privacy Policy communicates how, when, and why we gather information about our customers and what we do with it, in accordance with the terms outlined below.

This Privacy Policy covers any personal information we obtain when you visit us, use our services, or access the features on the websites that Aquareveal owns or controls, including (“Aquareveal’s Website”) and blog (collectively the “Sites”). You can access the Sites in many ways, including from a computer or mobile device, and this Privacy Policy will apply regardless of the means of access.

Last updated:  May 20, 2014


Personal Information We Collect

We collect information from you when you register on our Sites, place an order, subscribe to our mailing list, respond to a survey, enter a promotion, fill out a form, or contact us for comment or customer service assistance. 

When ordering or registering on our Sites, as appropriate, you may be asked to enter your: name, e-mail address, mailing address, phone number or credit card information.

If you register on our Sites, you will be creating an account that includes a personal password. Please safeguard your password and other personal information. You may be liable for unauthorized use of our web site, as well as have your private information used by others.

If you share information about yourself in an open format, like on a third party site or in the user-generated content portions of our Sites, Aquareveal considers that information to be public information and not personal information. Use caution when posting your own content. Individuals under the age of 18 should be especially careful not to provide any personally identifiable information when participating in any area of the Site where user-generated content might be available to the public. Please see our Terms of Service for the standards of behavior that must be followed when using these portions of the Sites and the Third Party Sites.


How We Use Your Personal Information

Aquareveal may use information collected from you to do the following:

  • To process transactions

When you place an order on our Sites, we will use your information to process and fill your order. We may send you an e-mail to confirm or update you on your order. We may also need to contact you by regular mail, e-mail or phone if we have any questions regarding your order. We may also collect information about gift recipients so that we can fulfill gift purchases. The information we collect about gift recipients is not used for marketing purposes.

  • To send periodic emails

Aquareveal may use the information you provide to us to send you e-mail or regular mail regarding products, services, contests and promotions that we think may be of interest to you. We may also use information you provide to us to personalize your shopping experience by using your product interests and purchase information to recommend other products, services or promotions that we believe may interest you, including those of other companies. We may also notify you of functionality changes to the Sites. If at any time you would like to unsubscribe from receiving future emails, you may do so using the instructions at the bottom of the email.

  • To administer a contest, promotion, survey or other site feature

From time to time, Aquareveal may offer you the opportunity to participate in contests, giveaways and other promotions. Any information submitted in connection with such activities will be treated in accordance with this Privacy Policy, except as specifically set forth in the rules for those contests, giveaways or promotions. From time to time, Aquareveal may also ask you to participate in surveys designed to help Aquareveal improve the Site. Any personal information provided to Aquareveal in connection with any survey will be used only in relation to that survey and as elsewhere set forth in this Policy.

  • To improve your customer experience

We continually strive to improve our website offerings and customer service based on the information and feedback we receive from you. 

  • To comply with the law

Aquareveal may disclose personal information if required by law or legal process, or to investigate fraudulent activity.


For the above purposes, Aquareveal may share your personal information with third party companies that perform services for us, including but not limited to, fulfilling orders, delivering packages, sending postal mail and email, processing credit card payments, storing data on external servers, investigating fraudulent activity, providing customer service, analyzing customer data, and providing marketing assistance. Even with this access to personal information necessary to perform these functions, those third parties may not disclose your information for any other purposes.

Aquareveal does not sell, rent or license the information of our customers. If we change this policy, we will post a notice in this Privacy Policy and/or on our home page. However, in the event that another company buys the assets or stock of Aquareveal, your personal information may then belong to another entity.


Cookies, Pixel Tags and Tracking

Aquareveal may use anonymous, non-personally identifiable information to offer better service, improve the shopping experience on our Site, monitor statistics such as the number of people that visit our site, peak hours of visits, which page(s) are visited on our site, from which domain our visitors come (e.g.,,, etc.), which browsers people use to visit our site (e.g., Firefox, Microsoft Internet Explorer, etc.), broad geographical information, and site-navigation patterns, etc. Aquareveal may also use non-personally identifiable information for internal business and marketing purposes. We collect such anonymous information about your visit through the help of our third party authorized agents. 

We keep this information for our internal use; we do not share it with others. This information is in no way tied to your personal information, including your e-mail address.

Like many websites, we use cookie technology throughout our Sites. A cookie is a piece of data stored on your computer’s hard drive that enables us to track and target your shopping experience and order as you shop on our site. Cookies do not contain personally identifiable information. 

We use cookies to help us remember and process the items in your shopping cart and compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. By placing a “cookie” on your computer’s hard drive we can recognize you as a new or return user and personalize your experience. For example, cookies are used to save your Shopping Bag information so you can browse from page to page without losing that information. Cookies also help us trace "clickstream" activity (i.e., the paths taken by visitors to our Site as they move from page to page) to enable us to better serve our customers by revealing which portions of our Site are the most popular.

If you reject cookies or disable cookies on your browser, you may still use Aquareveal’s Website, but you may be limited in some of the features. We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business.

We may use pixel tags (also called web beacons or “clear” gifs) on our Sites. They can help us analyze what our customers like to do on our Site and the effectiveness of our features and advertising. They can also help us customize your browsing and shopping experience. We may use information collected through pixel tags or tracked links in combination with your personal information. We may also combine personal information you provide to Aquareveal with other personal information (such as purchase history and demographic information). If we work with other companies to help us track, collect and analyze this information, they will be prohibited from using this information for any other purpose.

Aquareveal may also work with advertising partners that use cookies, pixel tags and other tracking technologies to serve advertisements on behalf of their clients (like Aquareveal), across the Internet, including to you after you have visited our Sites. These advertising partners engage in remarketing, online behavioral advertising and ad delivery and reporting. With respect to Aquareveal, these advertising partners may collect anonymous information about your browser as it makes visits to websites across the Internet (including our Site) and your interaction with our advertising and email communications. This anonymous information may also be used to tailor advertising for you and others elsewhere on the Internet. Aquareveal will have access to the information collected by these advertising partners and can then use it in combination with personally identifiable information provided by you to enhance your experience on our Site. We will not share that personally identifiable information with these advertising partners. If you would like more information about this practice or would like to know your choices about not having your information used by these companies, please visit


Secure Shopping

Aquareveal believes it is important to protect the security of your shopping experience, so that you can continue to shop with us in complete confidence that your information is safeguarded. 

We use Secure Socket Layers (SSL), the industry standard in transferring information to process your orders. The SSL encrypts, or translates, your order information into a highly indecipherable code, which is processed immediately. All credit card transactions occur in a secure area of our site, to protect you from any loss, misuse or alteration of information collected. When you have finished shopping and begin the checkout process, you will move into the secure area of our site. Once you've entered, the page address (URL) will change from http to https, to let you know you are in a secure area. You acknowledge, however, that no transmission of data over the Internet or mobile phone devices can be guaranteed to be 100% secure, despite our efforts. We also cannot protect financial or personal information that is not under our control. Thus, while we will use every means possible to ensure the security of information you transmit to us, we cannot guarantee that such information will not be intercepted by third parties.

Personally identifiable information is stored on computer servers in a controlled environment that is reasonably protected from unauthorized misuse or disclosure. We use available technology and other techniques to implement systems like firewalls, and/or encryption to secure marketing data transfers.


Social Commerce and Third Party Sites

We work with third parties, including social network sites like Twitter, Facebook, YouTube and Pinterest, and with application developers who specialize in social commerce so we can connect to your social networks. All of these companies operate Third Party Sites. We provide access to our Site by third parties and business partners so we can generate interest in our products among members of your social networks and to allow you to share product interests with friends in your network.

The use of any features made available to you on our Sites by a third party may result in information being collected or shared about you by us or by the third party. Information collected or shared through any such third party features is considered “public information” by us because the Third Party Sites made it publicly available. If you do not want us to be able to access information about you from Third Party Sites, you must instruct Third Party Sites not to share the information. Aquareveal is not responsible for how these third parties may use information collected from or about you so be sure to review the privacy policies and privacy settings on your social networking sites to make sure you understand the information they are sharing. If you do not want a Third Party Site to share information about you, you must contact that site and determine whether it gives you the opportunity to opt out of sharing such information. However, we do identify any areas on our Sites where third parties share information about you.

We use features on Third Party Sites that allow you to express positive opinions about our products or purchase our products. Those Third Party Sites may collect or register your views about our products (including whether you purchased a product) and make those views available to Aquareveal and on public portions of the Third Party Sites. If you do not wish any of this to happen, you should not express your views about our products on Third Party Sites, you should not buy our products through Third Party Sites, and you should review your privacy settings on such Third Party Sites. We are not obligated to display someone’s name, profile photo or other “public” information on our Sites even if they express an opinion about one of our products. We reserve the right to remove the information of any person for any reason. We may also remove from our Sites, in our sole discretion, any product offering or any photo or product description relating thereto.

Aquareveal cannot control the privacy policies of Third Party Sites or of companies Aquareveal does not own or control, and cannot control the actions of people Aquareveal does not employ or manage. You should always check the privacy policies of Third Party Sites and your privacy settings.  Therefore, this Privacy Policy does not apply to other websites to which we link, including, but not limited to,,,, and (Third Party Sites).



In compliance with the Children's Online Privacy Protection Act of 1998, Aquareveal will never knowingly request, accept or use personal information from children under 13 years of age. The Site is not designed for children. If you are under 13 and want to make a purchase, please have a parent place the order for you. If Aquareveal receives actual knowledge that a shopping account has been opened by someone under 13 years of age or information has been provided by someone under 13, Aquareveal will eliminate all personal information relating to that individual from our records.



Aquareveal reserves the right to change this Privacy Policy at any time, without advance notice. If we decide to change our Privacy Policy, we will post those changes on this page so that you are always aware of what information we collect, how we use it and under what circumstances we disclose it.  If you have any questions about your privacy or security on our Site, please email us and include your name and the address in the message.


Your Consent

You acknowledge that this Privacy Policy is part of the terms of service for your use of the Sites, and you agree that using the Sites signifies your assent to Aquareveal's Privacy Policy.